Sell More For Less With Traditional Media
Warning
Before you begin reading, please note that this course is not for every business owner.
It is specifically for business owners that :
1
want to target specific demographics effectively, reach potential customers who may not be active on digital platforms, and increase your level of sales.
2
value the tangible presence and credibility associated with traditional media- particularly the television and radio platforms.
3
establish local or industry trust and authority in their respective markets.
but think they might face these challenges:
Case Use in Business
- The headache of not knowing how exactly to use traditional media, or which area of business to use it in.
High Costs and Budget Constraints
- Difficulty or inability to afford consistent airtime cost or production of high-quality ads.
Difficulty in Measuring ROI
- How to determine the exact impact of their television or radio ads on sales or brand awareness.
Advert Avoidance
- The struggle to maintain viewers attention and deliver their message effectively.
Combining with this with other channels
- Not knowing how to run traditional media contents/advrts alongside the business' other platforms like the website and social media page(s).
This is where the course comes in handy.
You will get to know:
how traditional media assets like ads and content work, their goals, picking the right ones for your business size and type, when to deploy them effectively, and easy methods to create them for boosting your sales and visibility.
the simple yet powerful 15-second to 5-minute media assets- which could be contents or adverts, and master the art of creating them to boost your product or service sales effortlessly.
the secrets to connecting with your audience, understanding their needs, and pinpointing the perfect stations to showcase your product or service by using the 'station persona' strategy.
some sponsorship strategies in media, step-by-step guidance on how to create, fine-tuning to fit your type or size of business, and how to use them in your sales drive.
the savvy strategy to becoming a sought-after expert by media outlets without breaking the bank. Growing your personal brand not only enhances your business’s reputation but also drives demand for your product or service in the marketplace.
how you can turn happenings or news about your business, product or service into new articles that media outlets will be interested in airing- without paying a dime.
the shows in the world of show. What they are as it relates to business visibility and growth, how to choose and create the one that fits your business expectations and needs.
the 'sale-specific' ad system that sparks immediate responses, engage viewers or listeners, and how to craft it to drive sales for your business to new heights.
financial implications for some media assets, how to access some for free, and negotiation techniques for landing affordable deals with media outlets.
how to seamlessly connect your traditional media content with your social media platforms to maximize sales growth and make the most of your content creation efforts.
how to measure performance metrics, understand how to gather this data effectively, and use these insights to enhance future ads and content for better results.
Remember these sales-growth strategies are not for every business.
Your success is our priority, so if you’re not completely satisfied, we offer a no-questions-asked, money-back guarantee within 7 days of purchase.
No hard feelings, just great service!
Please keep in mind that this course content, examples and strategies are mainly focused on the televison and radio platforms as traditional media references.